The rights to export South African horseracing are held by Phumelela Gold Enterprises (PGE), a joint venture between horseracing and tote betting operators Phumelela and Gold Circle (Pty) Ltd (GC).
PGE has commercial relationships with some 26 international jurisdictions across six continents, which enables the export of live South African horseracing as a supplementary betting product, earning Phumelela foreign income of which a portion is reinvested in horseracing in Phumelela’s domestic operations.
Live international racing is imported daily to provide horseplayers in South Africa with additional more betting opportunities.
Live South African horseracing is exported as an encrypted, live audio visual signal, using a combination of satellite, fibre optic and web streaming technologies. These distribution mechanisms permit the export of South African racing in the following formats:
- The distribution of a clean feed of South African racing, which excludes South African produced television graphics. This enables customers to integrate PGE’s content into their domestic broadcast and to simulcast South African races alongside their own racing in a manner which suits their consumers.
- A South African produced channel, Racing International, is distributed to several international markets. This channel integrates other international racing content to which PGE has distribution rights, with racing content from South Africa. The channel includes a menu of South African, Kenyan, Mauritian, Singaporean (to approved jurisdictions) and Zimbabwean racing.
- Customised feeds of South African races to suit the individual needs of overseas customers.
PGE offers a full racecard and raceday information service for South African races. Full racecard information can be supplied in a variety of pdf formats or as text or XML extracts by Phumelela Publishing. Extracts and pdfs can be tailored to specified formats. Racecards for South African race meetings are available three days beforehand and real-time raceday information is supplied in a XML feed.
Live horseracing from some 15 countries is currently imported to supplement the South African racing content and enhance the product offering made to punters in the local market. The importation of foreign content strengthens reciprocity with other jurisdictions, which generate income for Phumelela.
This supplementary product is beamed via satellite from the various territories, down linked in the TellyTrack studios in Rivonia (South Africa) and simulcast with South African racing, as part of the domestic TellyTrack channel broadcast on DSTv to retail outlets nationwide and also to home viewers.
The Phumelela tote also hosts, on behalf of Emirates Racing, the international Totalisator pools for the Dubai World Cup Carnival, which includes the Dubai World Cup (DWC), the richest race in the world. The DWC commingling operation is the second biggest in the world and sees 60 foreign totes connecting into the local Phumelela tote to create global commingled pools
In certain instances where Phumelela is unable to commingle local pools into a foreign tote, standalone pools are created in South Africa. However, where Phumelela is able to commingle, South African punters have the opportunity to bet into larger pools based off shore.
Isle of Man
PGE through its wholly owned subsidiary Phumelela Gold International (PGI) is licensed to conduct pari-mutuel betting on the Isle of Man (IOM). PGI is a replica of the tote betting facilities in South Africa, operates as a worldwide tote hub, connecting punters, tote operators and internet betting websites around the world. The IOM effectively acts as a connectivity conduit for a variety of customers to approximately 240 tracks or totes around the world.
With effect from 1 August 2011 Tabcorp Holdings Limited (Australia) acquired joint ownership of the IOM operation, establishing a strategic partnership with PGE.